One Page Sites: Cheap but is it worth it?
Simply put, these are the websites that consist of just one HTML page, and all the needed sections of the site sit on this same page. Like any other website, one-pagers do generally have a menu bar on top. Yet instead of loading new content on new pages, this menu simply scrolls a single page up or down, navigating the user to a particular content section.
One-page websites are trendy and look fancy. That is why more and more companies (you can find examples in any industry, from e-commerce to web design agencies or local restaurants) are choosing them over elaborate multi-pagers. However, besides a number of benefits, websites of this type also have their drawbacks, with SEO being the biggest one.
However hard you try, with a one-pager you won’t be able to drive a lot of search traffic. Simply because you won’t have enough content to target a wide range of keywords and topics. Thus, if you hope Google to be the key source of new customers for your biz, a one-page website could be your biggest mistake. And if you already have a one-pager, you’d better change it to a bigger multi-page site.
2. Better mobile user experience.
First, single-page websites usually look as great on smartphones and tablets as they do on a desktop computer.
Second, with smaller screens that make scrolling movement very natural, people prefer to scroll around instead of clicking on the links and waiting for the content to appear.
3. Higher conversion rates.
On a single page, the conversion process runs smoother and faster.
Sounds not that bad, huh? However, if you choose to opt for a one-page website, there’s much you need to know about optimising it for search engines and overcome SEO challenges.